Authors: Patani Jayesh, Patel Mihir, Patel Parth, Patel Prakruti, Patel Riya, Patel Saurabh, Patel Twinkle, Pishwadia Ruchi, Popat Shivani



Abstract: It is said that strengthening of the economy depends upon the digital well-being of residents of the nation. This research posed a series of important questions which result in meaningful data and helped to reveal the preference of people towards digital transactions after demonetization and COVID-19. There were 300 respondents from the city Ahmedabad from which 169 were male and 131 were female.There was no major difference between male and female regarding the awareness of digital transaction

Authors: Jeenit Patel, Krutin Patel, Manav Patel, Mark Patel, Neerav Patel, Yash Patel, Yashasvee Patel, Hardik Patidar, Jenik Pitroda, Richa Prajapati, Karan



Abstract: Mobile Phone is one of the largest emerging markets in the Indian sector. This study talks about the females? buying decisions how it gets influenced and factors affecting them. The key purpose behind this research is to understand occasion, price range and frequency of giving and using a gift card. An exploratory research followed by descriptive research, was conducted to study the consumer?s perception towards gift cards. Data was collected from 300 individuals of some cities / town by using survey method via Questionnaire. Chi Square Test, Pivot Table and Pie charts were used for analyzing the data. Mobile Phone being a fast growing industry has a large potential especially with the support of internet and technology, giving this subject a huge future scope

Authors: Dipesh Jotwani, Sahil Khudkhudia, Ketan Kumar Khuha, Arihant Kotecha, Monika Kothari, Prajjwal Kothari, Nikita Kukreja, Ritesh Kumar, Kamiyaben Maheshwary,Vimal Matholiya



Abstract: Gen Z is conceived and raised with the current innovation, they are backed with technology knowledge and innovative options This age is soon onto entering the association yet little is known about thisage about their qualities, needs, characteristics, preference and work style. They have extraordinarymentalities towards work as compared to the Gen Y and Gen X. Without appropriate comprehension of this age, associations face troubles to enlist and hold them for the feasible development of the associations. By getting them, the associations can figure out what can affect theirenlistment and maintenance accomplishment through focusing on what this age tick in the Career preference and working environment. This paper inspects the demeanor and inclinations of the Gen Z from the currentwriting so that organizations and universities can anticipate and construct Courses Curricular and work place reasonable for them which thus will lead to higher satisfaction rate for both employer and employee

Authors: Tanvi Mehta , Kashish Meghnani , Himani Meratwal, Jhanvi Mishra,? Soham Modi, Ankit Nakum, Manali Oza, Vidhi Panchal, Meera Pandya, Hetkumar Patel, Sharvil Shah



Abstract: India is witnessing a drastic change in lifestyles due to pandemic, especially the lifestyle of students will witness a change as they no longer will be visiting different institutes for competitive exam preparations or visit college campus since everything has changed from offline to online. This brings a big challenge for teachers and as well as for students. The present education system has been dealing with the traditional methods of teaching in an offline setting till now. So, how this pandemic will change the perception of students towards their study mode is been touched upon in this research paper (focusing on undergraduates to graduates) who are planning to appear for the entrance exam for their masters whether it is CAT, GMAT, CMAT, GATE, etc. The factors like age, gender, fees were included in this research, As we are right now living in a pandemic situation the mode of collecting data were fully online so we have collected quantitative and qualitative data both and analyze using various statistical tools that support research process, By analyzing this institutes can plan their future mode of education

Authors: Krutik Hansora, Harmanjyot Singh, Janvi Hemani, Aashika Jain, Chelsy Jain, Darshan Jain, Nimit Jain, Saloni Jain, Devdeep Jhala, Vaibhav Jhanwar



Abstract: Theoretical and practical knowledge both are important in higher education but which one helps the students more in real life is a more important question. In this research we have tried to evaluate perceptions of students from different streams and different institutes from different geographic area. Additionally, we have also evaluated the grasping power of students when attending sessions through different teaching methods (practical and theory). In our research we have also asked some open ended questions to know the exact thinking of the student?s related to the importance of education in higher education. However, to know the exact importance of theoretical and practical knowledge is difficult but we have tried to evaluate it up to certain level. Overall, research has shown that we can make some changes in the current teaching patterns with respect to different education streams and different education institution for better learning and to improve student engagement. In this research we have tried to study the perception of students with respect to different learning and teaching methods, current methods being used in their institutions, changes that can be made in order to make them better and more engaging. We have also tried to evaluate the perception of students regarding the practical and theoretical learning methods and tools and also evaluated what the current institutes are focusing on

Authors: KhushiCyclewala, SanketDudhat, JheelGianchandani, Chirag Goyal, IshaGor, Tisha Goyal, Mridul Gupta, Shraddha Jadeja, Ritika Jain, Tanisha Jain



Abstract: Behavioural finance is a field of study that argues that, when making investment decisions, people are not nearly as rational as traditional finance theory makes out to be. At its core is the study of the bounds of human rationality along with the various irrational influences and biases that affect the decision-making skill of investors. Sometimes the consequences of irrationality in investment can be much more serious than losing out on profit. Over the past few decades there has been an increase in the number of economic crises caused by what are known as economic bubbles. Economic Bubbles are created when a large number of investors and market participants act in an irrational manner for long periods of time leading to large scale imbalances in the market which can have dire consequences for even the strongest of the economies. In order to prevent these negative consequences of irrationality it is necessary to first understand it and then to recognise the specific kind of irrational behaviour one is vulnerable. Through this study we make an attempt to unravel the various influences that affect investor behaviour while also trying to take into account the decision-making process of investors of Gujarat

Authors: Mehra Geeta, Mehta Aashumi, Mishra Riya, Modi Akshita, Mrudul Manojkumar, Mundhra Khushali, Nankani Monika, Nasit Harshita, Nevaniya Jaydev, Otwani Bhumika



Abstract: It is February 2021 and it has been almost 12 months since the first COVID-19 case was reported in India. And during this post-COVID era, the country has been introduced to a ?new-normal?. This ?new-normal? refers to the various changes observed in most, if not all, sectors and industries. The ?new-normal? in the Indian education sector refers to the adoption of online medium of instruction as part of the social-distancing practice under COVID-19 preventive measures. Considering semester-wise education as the most common, most students have entered their third term of attending ?online lectures?, despite their obvious choice for an in-person and offline educational experience. In simpler words, students have been communicating with their peers as well as their educators from remote areas with the help of various Computer-mediated Communication (CMC). Descriptive research was conducted to study the impact of CMC on Learning. Convenience sampling ? a type of non-probability sampling method, was utilized to collect data from 306 students and 168 educators with the help of two questionnaires ? one for students and one for educators, which were delivered to them as a Google Form.To assess the impact of CMC on learning, questions were asked regarding current usage of CMC for different aspects of education, pros-and-cons of CMC-assisted education from a student?s perspectives as well as an educator?s perspective and availability of minimum facilities needed to adopt CMC-assisted education

Authors: Agarwal Aditya, Bhanderi Milanbhai, Agrawal Hardik, Bhansali Sanchi, Bagadiya Priyam, Chandak Sujata, Bhagat Jinal, Chauhan Sweta, Bhamidipati Sri Bharghav, Chauhan Trusha



Abstract: In this paper an effort is made to know the preference of retail investors when it comes to mutual funds. This paper attempts to find out the factors influencing retail investors while investing in mutual funds, their investment patterns, their percentage of investment, which top companies they prefer and association of demographic factors with mutual fund investment. The objectives were accomplished through developing hypothesis and analysing the collected data accordingly. Methods used to analyse the data were chi-square test, pivot tables, frequency tables and graphs

Authors: Meghna Mehta, Anushree Patel, Miral Tarpara, Manisha Agarwal, Sejal Ambaliya, Mebal Anand, Viny Bhavnagri

Dr. Vineeta Gangal

Abstract: Swachh Bharat Mission aims to make our country rank at the top in terms of cleanliness, proper waste disposal, etc. For proper disposal of waste it is necessary that the waste which is collected in the house is properly segregated. People though they are aware do not always make appropriate use of the dustbins which are provided by the AMC staff. Through our quantitative research methodology we have studied that still more awareness is needed to be spread among people and more number of dustbins are to be made available. The paper focuses on the perception of people regarding this two bin segregation programme and their ease of using the two different coloured dustbins on a regular scale

Authors: Patel Janvi, Patel Madhav, Patel Nandish, Patel Rutakshi, Patel Shaunak, Patel Shikha, Patel Sourav, Prajapati Megha, Prajapati Pravin, Prajapati Ruju, Brahmbhatt Dhrupad



Abstract: The Coronavirus pandemic has taken the whole world by storm. The Consumer behaviour in India and across the world also changed rapidly over the course of the crisis. While essential items continue to remain a key priority the consumer behaviour was well captured which stocked up on this items before the lockdown was announced. However, in the first week of lockdown the demand from the retailers had reduced by 71% with no orders from 95% outlets. The lockdown to prevent the spread of Coronavirus in the country has greatly affected retail business. Most stores, except stores selling electronics, mobile phones, furniture, hardware, essential food & grocery, have been shut across the country. Garments (including saris), etc. almost all stores are closed. Non grocery/food retailers are reporting 80 percent to 100 percent reduction in sales. Even retailers of essential items are facing losses as they aren't allowed to sell non-essential items, which would bring them higher margins. Indian retail industry has more than 15 million retailers, small and big, traditional, and modern trade. Retail employs 40-50 million Indians directly of which modern trade employs more than 6 million Indians equaling to almost 12 percent of the total Retail consumption of the country. Retail contributes to approx. 40 percent of India's Consumption and 10 percent to India's GDP. Every sphere has been affected and impacted by this pandemic. There is increase shift in consumer buying behaviour from traditional buying to online shopping. Choices of products have been shifted like now people are mostly buying personal care and medical kits rather than fashion products