Volume 5 | Year 2023

Paper 1: A Research Study on Youth and Religion
Authors: Yuvrajsinh Bihola, Bhagyashri Chauhan, Monika Choudhary, Kaksha Dagia, Dhruvikumari Davada, Eliza Darediya, Kalash Desai, Yash Desai, Manav Dhakan, and Archana Dodia

Dr. Swati Modi

Abstract: We have studied how the youth in India think of religion and what they think of myths in their religion. Speaking of youth, according to the United Nations' definition, those people between the ages of 15 and 24 years are considered youth. India is a secular and populous country with many religions, and within it, there are different castes that lead to different beliefs and rituals. Individuals have diverse beliefs regarding various aspects and possess different thought processes and opinions toward religion. In ancient India, people used to believe in different gods and sometimes revered popular personalities like saints, priests, etc., and used to offer praise and prayers to the sun and other natural entities. Gradually, as humans evolved and started thinking rationally and scientifically, they began questioning the existence of God or the ultimate power. Young people engage with religion and spirituality in various ways, and research on this matter has increased since the beginning of the twenty-first century. There has been a drastic change in the thought process of the youth compared to the older period. Youth have ensured that they respect all religions, live peacefully, stay together, and celebrate the diversity of different religions. The youth of India in today's time are open-minded, understanding, and helpful towards people of different religions who need food, clothes, etc. Here, we have conducted surveys using specific questions and questionnaires to understand the thoughts of youth regarding religion.

Paper 2: A Study Awareness of Mutual Funds and factors motivating and demotivating investors of different age groups
Authors:

Prof. Maitrey Bhagat

Abstract: Investing in the current lifetime has been considered as one of the important activity to undergo with, without fail as it includes one’s present savings for the better future. Inflation has been a major factor resulting to the importance of building a thought-through financial corpus. People without savings or investment have faced many financial difficulties, as of which, many have realised how money management could help them secure their future by only investing in certain sectors. Through this survey, with the 307 respondents residing in Ahmedabad city, by check-boxing our questions, we have identified the basics to the core of their awareness, practice, and investing options. This research paper examines the investment patterns of investors across different age groups who are investing in mutual funds. Using a chi-square test and weighted average tests for data analysis, the study analyses the investment behaviour of investors in different age groups and identifies the various factors that affect and do not affect their investment decision-making processes. The study finds that age plays a crucial role in determining the investment patterns of investors, with younger investors being more willing to take risks and invest in high-risk/high-return funds, while older investors tend to prefer more conservative investments. Additionally, the study identifies various other factors that influence investment decisions, such as income, education level, and financial literacy. By examining these factors, the paper provides valuable insights into the investment behaviour of investors in mutual funds and provides guidance for financial planners and investment advisors in creating investment strategies that meet the unique needs of investors in different age groups. Our main aim of conducting this report was to identify how different age groups can create difference in different kind of mutual fund, period, with different factors and goals and their awareness through different channels and thus the investment pattern.

Paper 3: A study of consumer awareness and preference towards Ayurvedic Medicinal Products in Ahmedabad City
Authors: Pankti Tank, Dhanvi Tapiawala, Mahima Thaker, Dev Thakkar, Heena Thakkar, Isha Tomar, Jaimin Ubhadiya, Dhyana Vaishnav, Vidhi Vaishnav, Akash Vekariya

Dr. Sonal Gogri

Abstract: In order to maintain a healthy lifestyle, customers are increasingly drawn to natural food products including herbal tea, oats, corn flakes, biscuits, cookies, spices, jam, and almond oil. The market is expanding as a result of a shift in customer preference towards herbal personal care products due to increased knowledge of the negative health consequences of chemicals used in the manufacture of popular conventional skin care, hair care, body care, and other beauty care products. Due to the increasing use of conventional herbal and Ayurvedic remedies, India's opportunity for Ayurveda tourism has expanded.Since the Covid-19 epidemic, there has been an increase in demand for Ayurveda medicines as people have realised the value of conventional immune boosters. Because it concentrates on symptoms and the underlying cause, the Ayurvedic medical system is distinctive in the way it treats patients. The diverse preferences of the customer towards choosing Ayurveda items for pharmaceuticals are characterised and distinguished in this article using a set of parameters.This study tries to highlight several schools of thinking that could influence future consumer awareness of and preference for Ayurveda medicines. Students at GLS University seek to examine how awareness of and preference for Ayurvedic medicines have changed by 2023.As a result, we conducted the survey and collected responses from a representative sample of the Ahmedabad population. This study report tries to pinpoint several types of thinking that could influence future consumer awareness of and preference for Ayurvedic medical systems.In order to do this, we conducted a survey of 301 people of various ages and genders, assessed the results using a variety of tools and methodologies, and concluded that some customers prefer to use allopathic medications in cases of immediate relief and emergencies. When it comes to the Ayurveda industry, the medicinal sector is one of the newest. Also, many consumers favour ayurvedic goods over homoeopathic and allopathic ones. Moreover, Ayurvedic therapies and cures helped people strengthen their immune systems during the Covid-19 epidemic.

Paper 4: A study on attitude of youth towards stock market in Ahmedabad city
Authors: Rizwan Qureshi, Saud Qureshi, Drastin Radadiya, Yuvrajsingh Rajpurohit, Shivrajsinh Rana, Saba Qaiyum Dastan, Rasshi Sadhwaani, Mitul Sakhiya, Mihirsinh Masani, Prashant Sankhle

Dr. Neha Mishra

Abstract: There is no question that stock markets are a crucial and essential component of an economy. However, how the stock market affects the economy of the nation may differ from how stock markets in other nations effect their economies. This is due to the fact that the influence of stock markets on the economy depends on a number of variables, including the structure of stock exchanges, their interactions with other financial system elements, the nation's governance system, and others. Since each of these characteristics is unique to a certain nation, so too is the effect of stock markets on a nation's economy.

Paper 5: A Study on Awareness and Preferences for NBFCs and the Services Provided By Them
Authors: Dhruvija Ghiya, Lavish Intodia, Vatsal Patel, Meet Panchal, Pooja Mali



Abstract: In recent years, Non-Banking Financial Companies (NBFCs) have acquired a huge market share. Not only do they supplement the banking sector but directly compete with it by having more flexibility, greater risk-taking capacity and minimum document requirements. NBFCs help in the overall economic development of the country and especially provide support to startups and weaker sections of the society. However, due to their propensity to lend to lower income groups and lack of statutory recovery tool, NBFCs are experiencing higher NPAs. NBFCs provide a wide range of services ranging from loans and advances, savings and investment plans, credit facilities, insurance, currency exchange, retirement planning, stock broking, etc. The purpose of this research paper is to analyse the awareness and preferences for NBFCs, the services provided by them and the influence of demographic factors like age, gender, education and occupation on it. The data is collected from 250 respondents in Ahmedabad by stratified sampling method. Primary data is used which is collected using a structured questionnaire. Data Analysis and hypothesis testing is done with the help of excel, SPSS statistics and chi-square test. It is found that the awareness of NBFCs is only 67.2% while the awareness of services provided by NBFCs is only 64.4%. Almost 52.4% people still prefer banks over NBFCs for the same type of services. Gender has a significant influence on awareness of NBFCs and services provided by them while occupation has a significant influence on awareness of NBFCs. Age, education and occupation has a significant influence on inclination of NBFCs over banks. Even though NBFCs supplement the banking sector to meet the ever-growing demands of the consumers, their awareness is still low, even in a developed city like Ahmedabad. Awareness should be spread through educational seminars and fintech companies to reach the target audience.

Paper 6: A study on Awareness of Financial Websites and their impact on Decision Making
Authors: Sarju Joshi, Tarun Kapadiya, Drashti Kariya, Hussain Katwarawala, Sakshi Kotadia, Darshil Kothari, Nitya Laheri, Krupal Lathiya, Darshika Maheshwari, Jaiveersinh Mandora

Dr. Swati Modi

Abstract: Awareness of financial websites and their impact on decision-making is more important than we think because financial knowledge and decision-making skills help people make informed financial decisions through problem-solving, critical thinking, and understanding key financial facts and concepts. For this reason, we felt to research this topic. The awareness of financial websites is increasing day by day and has huge potential of growing in the Indian market. This industry is very large and has a huge impact on the decision-making of any person. To understand deeper insights regarding the same this research has been conducted to study the Awareness of financial websites and their impact on decision-making. For conducting the research, we have taken a survey of a sample population by making them questionnaires thereby obtaining relevant data for our purpose and gathering insights for the purpose which is reflected in our report. This survey has fortunately helped us to know the people’s mindset toward the financial website and their impact on decision-making.

Paper 7: A STUDY ON CONSUMER PREFERENCES TOWARDS OVER-THE- TOP (OTT) PLATFORMS IN AHMEDABAD
Authors: Prarthana Avashia, Pooja Jain, Mohit Jain, Esha Patel, Rahul Surana, Shivam Rathi, Hetvi Abhangi, Krutika Adhiya, Aayush Agrawal, and Mrijesh Ahir

Prof. Sonal Gogri

Abstract: This study investigates consumer preferences for OTT services in Ahmedabad city. It adopts a questionnaire-based approach to understand the consumers’ watching behaviour, the factors that influence OTT preferences, and major reasons for not using OTT platforms. The study found that gender is not associated with the amount of time and type of content watched on OTT platforms, but there’s a difference in genre preference and device usage. Cost effectiveness is the primary driver for OTT platform use, while premium charges and the number of advertisements is the main issues faced by consumers. Lack of time, high pricing, and preference for other forms of entertainment were the most common reasons cited for not subscribing to OTT platforms. Nonetheless, maximum people are willing to continue their current subscription which states there is good scope for OTT platforms.

Paper 8: A STUDY ON CONSUMER PURCHASE INTENTIONS FOR TWO- WHEELER EVs IN THE CITY OF AHMEDABAD
Authors: Ambasana Jeel, Asnani Jatin, Barman Tisha, Bhadra Kabir, Bhatia Sahil, Bhuva Abhi, Chaga Uzair, Chandarana Dev, Chandolikar Ananya

Prof. Sonal Gogri

Abstract: Problems like global warming and the scarcity of fossil fuels have led to the invention of Electric Vehicles. Electric Vehicles are vehicles that do not need fuel or gas to function. This makes them an excellent choice of automobile keeping in mind the growing concerns regarding pollution and the sustainability of the environment. Although governments across the world and the Indian Government have taken major strides in encouraging and promoting the use of these electric vehicles, true progress cannot be made without the customers accepting the transition. This study has been conducted to study the preferences and intentions of customers when it comes to their buying behaviour in the automobile industry. We have made an attempt to understand what factors encourage and discourage them from the purchase of electric vehicles.

Paper 9: A Study on Impact of Demographic Factors on Financial Literacy
Authors: Jiten Makhija, Aayush Murjani, Saif Chhipa, Aditya Makhija, Ritik Lalani, Shruti Tak, Tirth Thakkar, Mayank Anjana, Jayesh Motwani



Abstract: In recent years, financial literacy has elevated its importance around the world. The financial market offers a wide range of products, and product accessibility has also risen in a complicated and worldwide market. People now need to be well-equipped with the essential financial knowledge and awareness to use their financial resources in the best possible way. Also, demographic data indicates that a number of variables such as age, gender, and occupation may prohibit people from becoming more financially educated. Lower levels of financial literacy are specifically linked to lower income levels, economic instability, and lower ages. This study used a questionnaire developed by Organisation for Economic Cooperation and Development (OECD) for examining the financial literacy of the people belonging to different demographic groups. It was found that close to 114 respondents out of 240 had a below average score of financial literacy. Although majority of the people had a high score in terms of financial knowledge and show a positive behaviour towards finance close to 40% of the respondents have shown an undesirable attitude towards finance.This implies the necessity for the introduction of efforts on the part of policymakers, which may be helpful in altering the respondents' attitude.

Paper 10: A study on Impact of social media on youth
Authors: Jay A. Shah, Jai D. Shah, Dhruvi P. Nada, Khushi B. Shah, Mitali C. Shah, Shivanshi N. Dodiya, Purvi J. Jain, Dhruv V. Shah, Hiteshi C. Shah, Dhruvish N. Shah

Dr. Minal Joshi

Abstract: Purpose - This study investigates the impact of social media on youth by examining the ways in which social media use affects young people's psychological, social, and behavioural outcomes. Using a mixed-methods approach, data was collected from surveys, focus groups, and in-depth interviews with young people between the ages of 13 and 18. The results suggest that social media use can have both positive and negative effects on youth. Positive outcomes include increased social connectedness, self-expression, and civic engagement, while negative outcomes include cyberbullying, social comparison, and mental health issues such as anxiety and depression. Additionally, the study highlights the role of parents, educators, and policymakers in mitigating the negative effects of social media on youth. Design/Methodology/Approach - The study used a convenience sampling method to survey a total of 211 respondents across different age and income groups. The survey was conducted using Google Forms, and the data was analysed using graphical representations, observations, and detailed explanations. Findings - This research paper has highlighted the positive and negative effects of social media on youth, including its potential to enhance social connections, provide a platform for self- expression and creativity, and increase access to information. However, social media also has its drawbacks, including its potential to promote unhealthy comparison and competition, increase the risk of cyberbullying and addiction, and negatively impact mental health.

Paper 11: A STUDY ON INVESTOR PREFERENCE TOWARDS VARIOUS STOCK TRADING APPS
Authors: Priyanshi Sewani, Vanshita Sahetai, Vedant Shukla, Dhyanvee Amin, Shail Patel, Piyush Baid, Harshpal Rajpt, Gautam Ramchandani, Srishti Vadera, Prerna Makhija



Abstract: In recent years, we have witnessed the emergence and expansion of several stock trading apps due to the rise of mobile trading. This enables investors to access trading platforms from their phones. Users of smart phones now have easier access to actively manage their portfolios no matter the place or time. The purpose of this study is to examine investors’ preference and satisfaction for various stock trading app, to find out the most influential aspect while choosing a mobile trading platform, and to evaluate the relationship between the demographic factors and investors’ preference and satisfaction towards various stock trading apps. This study used a convenience sampling method to survey 263 respondents across Ahmedabad, Gujarat. The survey was conducted using a structured questionnaire, and the data was analysed using graphical representations and statistical tools like Mann-Whiney U test and Kruskal Wallis test.

Paper 12: A STUDY ON PEOPLE`S ATTITUDE TOWARDS DIFFERENT FORMS OF INVESTMENT IN GOLD IN AHMEDABAD CITY
Authors: Virvadia Divyansh, Wadhwaniya Nasir Sahilbhai, Yadav Hitesh Ramdhar, Zala Diya Dharmendrasinh, Shah Aarav Rasitkumar, Jain Tanish, Gandhi Karan Nandan, Rathod Pruthvi J., Wadhwa Swayam Lokesh, Wadhwa Swayam Lokesh, Dave Fareena Kinjalbhai

Prof. Sonal Gogri

Abstract: The Study aims at ascertaining how investors perceive gold as a competing other forms of gold and assets and identifying the variables that exercise the greatest influence on the choice of investment option by individuals in different market conditions. Primary research has been conducted using a well structured questionnaire to be floated to a cross-section of individuals for analysing their perspective while choosing to investment in forms of gold and other investment alternatives - like stocks,bond , derivatives and real estate. The Study threw greater light on the key factors that have made an investment in gold an attractive proposition for Indians, irrespective of price movement/inflation. The Study will also be helpful for financial institutions to create relevant financial products and help financial advisers in providing appropriate recommendations in tune with investor requirements. Through primary research, the Study will also focus on investor behaviour - rather than only on the risk-return matrix.

Paper 13: A study on perception of Job Portals among youth of Ahmedabad City
Authors: Mahek Solanki, Prakash Solanki, Hinal Soni, Urvil Soni, Vraj Soni, Keval Suchak, Neel Sukhadiya, Yash Sureja, Neeraj Talreja, Jay Tank

Prof. Minouti Jani

Abstract: Descriptive research was conducted to study the perception of Job Portals among the youth of Ahmedabad city. Job Portals are the sites where you can promote jobs and search for resumes. They are an important part of almost every hiring procedure, and using them efficiently will interpret into qualified candidates for moderately low costs. Job seekers can easily contact an extensive collection of job vacancies through job search engines, at their phase. Away from that, most job portals have filters which help users slight down results. This trait makes it easier for job seekers to decide on a specific career. To assess about the perception of youth among the portals, several questions has been asked to them. Through this survey, we have tried to understand the perspectives of youth about Job Portals and their requirements from the same. Are they satisfied with the currently available sources providing job, are they want any changes in the methods of availing jobs? We have collected 319 responses, taking the respondents through a series of questions that would help us understand the youth’s perception towards the Job Portals. The data collected from the people has later been analyzed by us in order to understand it better and concise.We, the students of Faculty of Business Administration, hereby declare that the research project entitled “A study on the perception of Job Portals among youth of Ahmedabad city” is our original work submitted for the award of the BBA program. We declare that the work has not been submitted for any other degree, diploma, associateship or fellowship. We further declare information collected from primary and secondary sources has been duly acknowledged for the research project. We shall be responsible for any plagiarism if noticed in the research project.

Paper 14: A Study On Perception Towards Homestay In India
Authors: Parikh Khevana Ankur, Parmar Hasti, Patel Aadhar, Patel Chintankumar, Patel Dhruvin, Patel Het Navinkumar, Patel Ishika, Patel Jay, Patel Maharshi, Patel Netra

Prof. Minouti Jani

Abstract: India offers a wide variety of tourist attractions, including well-known beaches, hill stations, forests, lakes, and other scenic locations, as well as world-famous landmarks like the Taj Mahal and Qutub Minar, as well as palaces and forts in Rajasthan, monasteries in Sikkim, tea plantations in Assam, coffee plantations in Karnataka, houseboats in Kashmir, South Indian temples, and churches in Goa, to name a few. According to the Hindu custom known as "Atithi Devo Bhava," the visitor is indeed God. They are given the position of honour with the most standing in the home. By understanding our Sanskrit verse "Atithi Devo Bhava," this research is being conducted to have a perception towards homestays in India from a viewpoint of people who have/haven’t travelled in homestays. Various types of tests are being used to analysis the perception of respondents towards homestays in India.

Paper 15: A STUDY ON PREFERENCE OF CONSUMERS TOWARDS ELECTRIC VEHICLES WITH SPECIAL PREFERENCE TO FOUR (4) WHEELERS
Authors: Hetvi Salvi, Aayush Shah, Anushka Shah, Dhanraj Shah, Dharmi Shah, Forum Shah, Krinal Shah, Pratik Shah, Priyansh Shah, Rajvi Shah

Dr. Pooja Sharma

Abstract: The market for electric vehicles is increasing quickly, and consumer interest in buying one is rising. But, a number of issues are now influencing how customers view EVs, leading some to steer clear of them. This research report looks into customer behaviour and preferences for EVs, particularly four-wheelers, in connection to things like psychology, infrastructure, governmental policies, driving range, branding, and cost of acquisition and maintenance. 301 people were included in the sample size, and the responses were utilised to examine consumer preferences.

Paper 16: A Study on Real Estate as an Option of Investment
Authors: Patel Rudra Harshadkumar, Patel Vrushbh Hareshbhai, Prajapati Paresh Mangilal, Prakhar Bhargava, Puar Devarsh Chetanbhai, Rajani Kirtan Bipinbhai, Rajani Muskan Chander, Rakheja Divya Sanjay, Rangpariya Jay, Rathod Shreyanshu Natwarlal

Dr. Minouti Jani

Abstract: Real Estate is a leading sector for growth and generates the most employment after the Agricultural Sector. Real Estate is a desirable Investment option for many, and the value of real estate properties has been growing at a rate of over 10% in the past decade. The purpose of this research is to gain new insights into the perception of people about Real Estate not as a service sector but as an option of Investment. Despite the risks involved in Real Estate a large proportion of people are inclined towards Real Estate as a safe Investment choice. This paper evaluates people from different demographics and their opinions on safety, returns, fundings and comparison with other investment options. In this research, primary data was gathered from a survey of 309 people and their opinions were recorded and analyzed to achieve the objectives of the paper.

Paper 17: A Study on the Perception of students on Mental Health and Stress Management
Authors: Harsh Dodiya, Akshar Gadhiya, Suraj Gadhvi, Anisha Gandhi, Gautamsinh Gohil, Krunal Gohel, Amargiri Goswami, Dhruvi Goswami, Sameer Goswami & Sweety Gundaniya

Prof. Swati Modi

Abstract: With the increasing mental health issues and stress among students, the necessity for taking steps towards solutions for mental health problems and stress management remedies is unavoidable. As stress when left unchecked will affect physical and mental health of students, causing heart diseases, diabetes, obesity and high blood pressure, the awareness among students regarding stress management remedies is need of the hour. As stress can be caused by various components, it becomes utmost important to understand the perception of students towards mental health and stress management remedies. Through this research, we have tried to understand the different causes of stress, effects of stress on mental health and awareness among students about stress management remedies. For the same we have collected responses, guiding the respondents through a series of questions that would enable us to understand the student’s perception towards mental health and stress management. The data collected from the students is later been analysed by us in order to understand the perception more accurately. Main findings were reasons of stress among students; Psychological, Behavioural and Social effects of stress on students and various methods through which students manage their stress. From our findings we can state that students face stress due to various reasons but know how to manage stress.

Paper 18: A Study on the satisfaction among hostel students towards buying of electronic and apparel items from Amazon
Authors: Smit Barochia, Jay Bhadani, Vasu Bhadani, Dev Bhatt, Pratham Bhatt, Khushi Bhimani, Prachi Bhitora, Disha Chavda, Barkha Chelaramani, Bansi Dattani

Prof. Neha Shroff

Abstract: Purpose of the study: The Objective Is to do Comparative Study of Student’s Satisfaction toward buying of apparel and electronic items from amazon. Design/Methodology/Approach: Forth is study, 504 respondents were chosen. On a Simple Random Sampling basis among the students both girls and boys from different hostels were taken for survey. Using A Well Define Questionnaire, The Data Was Collected and Analyzed Using Statistical Package for Social Science (SPSS) to Derive the Conclusion. Findings: The Empirical Study Shows That the Hostellers Are Satisfied with the buying of Apparel and Electronic products from amazon. Practical Implications: Though the Hostellers are Satisfied from Buying the Product from amazon the Company should Focus on the Customers who are not Satisfied with them While maintaining the service or upgrading it for the customer who are satisfied with it. Social Implications: In past People Used to go out and Buy Goods/Product from Offline Market Where they were unable to Find Exact Market Price of Price of Product they want to buy, but with the help of Online Shopping they are Able to Identify Exact Price of Product and Buy it without any Doubt about Price. Originality/Value: No Study Has Investigated the Comparative Study of Hostellers Satisfaction towards Buying of Apparel and Electronic Item from Amazon.

Paper 19: A Study on Work-Life Balance Issues of Faculty in Universities of Ahmedabad and Gandhinagar
Authors: Mockshi Jain, Ayush John, Yashika Jain, Diya Jani & Jash Joisher



Abstract: Work-life balance is a critical aspect to enhance teacher effectiveness and satisfaction in the context of student learning. It has been proved time and again that a good quality of work life balance results into the wellness of the faculty and improved student behaviour. The study used a stratified method to survey a total of 120 respondents across Ahmedabad and Gandhinagar region. The survey was conducted using Google Forms, and the data was analysed using graphical representations, observations, and detailed explanations. The present study investigated the quality of work-life balance among professors serving in different academic stream across universality and colleges of Ahmedabad and Gandhinagar. It emerged from the outcome that designation of the teachers, their nature of appointment, marital status and the nature of their serving institution affect their quality of work life balance directly and significantly. However according to the academic stream in which they are teaching, and gender doesn’t affect their quality of work life balance.

Paper 20: Evaluation & Comparative Study of E-Banking Services in Public & Private Sector Banks
Authors: Harshpreet Kaur Chhabda, Rituraj Pathak, Navjot Kaur, Aayush Goswami, Ashna Shah, Aman Agrawal, Manvi Jain, Nishrin Pitolwala, Arsheen Pathan, Sahil Singh Bhadauria

Prof. Karishma Anklesaria Dalal

Abstract: The Indian Banking System has been broadly classified into Public Sector and Private Sector. In a technologically advanced era, an emerging trend is E-banking service amongst the customers. This also creates a dilemma in the minds of the customers that which sector of bank provides better service. The objective of the study is to evaluate and compare e-banking services in Public and Private Sector Banks. For conducting the research, we took a survey of sample population by making them fill a questionnaire, further gathering relevant data and fetching findings which are reflected in our report. For this purpose, we took a survey of 252 individuals from different age groups and gender. We analyzed the data through various statistical tools like Chi-Square test, ANOVA and T-test with the help of PSPP software and Excel. Through this study we found out that majority of the people are inclined towards the E- banking services of Private Sector banks. People who feel safe in Public Sector Banks are significantly lower compared to that of Private Sector Banks. Moreover, pandemic has played a vital role in accelerating the adoption of E-banking services as new-normal.

Paper 21: Hype of Black Water in India
Authors: Vedish Taunk, Harshita Varyani, Krishna Thummar, Arsalaan Vhora,Yashansh Tilwani, Rutviz Vaishnav

Prof. Pooja Sharma

Abstract: Over the past few years, alkaline water has gained significant attention in the health and wellness industry due to its potential health benefits. With a pH level above 7, alkaline water is believed to offer antioxidant and anti-aging properties, improve bone health, aid with acid- base balance, and even enhance hydration levels while exercising. While some studies suggest that alkaline water may help with certain gastrointestinal complaints, the scientific evidence backing the benefits of alkaline water in preventing or treating illnesses is limited and often conflicting. In this article, we will provide a summary of the research on alkaline water up to 2021, examining the current state of scientific knowledge surrounding its potential health benefits. Additionally, we will explore the impact of trends on the Gen Z population by presenting the findings of a survey that collected 305 responses via a questionnaire.

Paper 22: Preference of People towards Digital Payment Platforms in Ahmedabad
Authors: Keshavi Adeshara, Neer Agrawal, Palak Agrawal, Saba Amravatiwala, Seema Ansari, Arman Baghadiya, Kruti Bhagat, Poojan Bhatt, Dev Bhandari & Pratik Bhutda

Dr. Swati Modi

Abstract: This Research paper forms the base for the detailed study regarding the applications that utilize the unified payment interface (UPI) in Ahmedabad. It represents the variations in dynamics for the UPI sector. The study was carried out in Ahmedabad city and it as carried out with the help of a questionnaire A result of 303 respondents has been accumulated and based on that a conclusion is formed Secondary sources were also used for the data of the survey which eventually were of great help to get a fair knowledge of this industry In the current global times one word is very habitual and that is ‘ Digitalization ‘ which is also acquiring popularity because of the increased usage of smartphones. In India, the National Payments Corporation of India (NPCI) launched the UPI in the year 2016. UPI is a payment service that allows its applicants to transfer money on a real-time basis from Peer-Peer (P2P) It is an application that allows users to use multiple bank accounts in a single application. UPI has become so popular in India and worldwide because of its convenience, security, and real-time alerts. In India, UPI is in a growth stage and showcasing robust growth year after year. India can become cashless. The Indian government launched a digital India campaign to reduce the dependency of the Indian economy on cash and prevent money laundering. For making India cashless and increasing trends in using digital payment systems different payment methods are emerging and developing. It is shocking to know that computer literacy is only 6.5% among the mum rural India. This arises the question of the implementation of a digital payment system. The research paper focuses on the various aspects of this system and the effects of the system on people and the economy. It also represents the future scope for digital payment.

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