Authors: Jay A. Shah, Jai D. Shah, Dhruvi P. Nada, Khushi B. Shah, Mitali C. Shah, Shivanshi N. Dodiya, Purvi J. Jain, Dhruv V. Shah, Hiteshi C. Shah, Dhruvish N. Shah
Dr. Minal Joshi
Abstract: Purpose - This study investigates the impact of social media on youth by examining the ways in which social media use affects young people's psychological, social, and behavioural outcomes. Using a mixed-methods approach, data was collected from surveys, focus groups, and in-depth interviews with young people between the ages of 13 and 18. The results suggest that social media use can have both positive and negative effects on youth. Positive outcomes include increased social connectedness, self-expression, and civic engagement, while negative outcomes include cyberbullying, social comparison, and mental health issues such as anxiety and depression. Additionally, the study highlights the role of parents, educators, and policymakers in mitigating the negative effects of social media on youth. Design/Methodology/Approach - The study used a convenience sampling method to survey a total of 211 respondents across different age and income groups. The survey was conducted using Google Forms, and the data was analysed using graphical representations, observations, and detailed explanations.
Findings - This research paper has highlighted the positive and negative effects of social media on youth, including its potential to enhance social connections, provide a platform for self- expression and creativity, and increase access to information. However, social media also has its drawbacks, including its potential to promote unhealthy comparison and competition, increase the risk of cyberbullying and addiction, and negatively impact mental health.